Different trades look for different opportunities. Your targeting should too.
MyHomeStory Pro lets you combine homeowner and property signals around what matters to your business, so the audience you build is yours, not a generic list every company in town is chasing.
Stop treating every house in your service area like the same opportunity. Use home age, HVAC permit history, property value, years owned, and other property signals to find households that make more sense for an HVAC campaign, then get your company in front of them before the first 95° week sends everyone to Google.
A newer water heater and a 20-year-old one shouldn’t get the same marketing. Build audiences using home age, water-heater and plumbing permit history, years owned, property value, and ownership data so your outreach is focused on homes where the timing makes more sense.
Find the neighborhoods worth working before you spend money blanketing a ZIP code. Combine home age, roof permit history, years owned, home value, equity, and property type to identify homeowners who better fit your roofing business and start building familiarity before a roof problem turns into a search.
Know who may be entering a moving window earlier. Use listing and pending status, recent sale activity, vacancy signals, ownership changes, and property history to build audiences around households showing signs of a move, then reach them before they’ve already requested quotes from 5 other movers.
Focus your marketing on homes that actually make sense for your pool business. Use signals like pool permit history, property type, lot size, home value, ownership tenure, and owner-occupied status to find the households you want for pool service, renovation, equipment, or installation campaigns.
Different projects leave different clues. Use electrical, solar, battery, and EV-charger permit history alongside home age, property value, ownership, and other home data to build audiences around the types of properties most relevant to the work you want more of.
Your best customers probably aren’t “everyone within 20 miles.” Target using lot size, property type, home value, owner-occupied status, years owned, and neighborhood-level property data to find homes that fit the size and type of landscaping, lawn care, hardscaping, or outdoor projects you want to book.
Put your marketing where recurring service can actually make sense. Use property type, home age, lot size, home value, owner-occupied status, and years owned to narrow your territory to the households you want to build routes around, instead of spending to reach every address equally.
See more than an address. Use ownership type, years owned, purchase date, equity, estimated value, listing status, vacancy signals, property type, and sale history to build highly specific audiences for prospecting, investor outreach, seller campaigns, or other real-estate marketing.
If your business serves homeowners, there’s a good chance MyHomeStory Pro can help you grow.
Our team will help you figure out if we’re a fit on a free call.