Step 1: SCORE
Every homeowner in your territory is scored and ranked using real property data and market signals.
Winning the right jobs
is the edge that
changes everything.
Never chase another lead. MyHomeStory Pro connects you to the right information to win the right job first, grow your business faster, and keep your team working.
With MyHomeStory Pro, there’s no guesswork, just a faster path to the right jobs.
Precision matters to us because it matters to you. MyHomeStory Pro connects you to the right opportunities with speed and efficiency. No shared leads, outdated information, or hard-earned money wasted on guesswork.
Yesterday
Generic lead platforms designed to profit whether you win or not.
Now
MyHomeStory Pro is built to help you find the right jobs first.
Yesterday
Unpredictable pipelines and wasted marketing spend.
Now
Know which homeowners need you next, and see what's actually driving your revenue.
Our job #1 is getting you a job won.
How MyHomeStory Pro works:
MyHomeStory Pro was built around a different idea entirely. Instead of selling you a lead after a homeowner has already started searching and selling it to four other contractors at the same time, we give you a complete, ranked view of every homeowner in your territory, so you can reach the right customers before they start looking.
Step 2: FILTER
You get a clear, prioritized view of your market, filtered by your trade, ideal customer, and service area.
Step 3: REACH
Reach homeowners before they start searching through direct mail, digital campaigns, and SMS outreach.
MyHomeStory Pro was built around a different idea entirely. Instead of selling you a lead after a homeowner has already started searching and selling it to four other contractors at the same time, we give you a complete, ranked view of every homeowner in your territory, so you can reach the right customers before they start looking.
You have everything you need to win.
Your market view is built entirely around your trade and your
territory, with every signal scored and filtered just for you. While
your competition keeps swimming in the same shared data pool, you’re
operating with an intelligence advantage no one else can match.
We give you the data, tools, and visibility to target smarter, move
faster, and stay in control of your job pipeline.
The Pro Advantage Includes:
- Territory Intelligence A continuously updated, ranked view of every homeowner in your service area.
- Exclusive Access Your market view is built for your business, so you’re not working off the same data as everyone else.
- Multi-Channel Outreach We’re your turnkey marketing partner, giving you access to strategic channels and a full marketing system.
- Performance Tracking Get full visibility into which campaigns drive homeowners and revenue, with clear attribution across every dollar you spend, so you know what’s driving results.
How We Compare
A bad lead costs you 3 hours and a tank of gas.
See how we’re
different.
Tap a feature to see how platforms compare.
Features
Leads exclusive to you
MyHomeStory Pro
Angi
HomeAdvisor
Thumbtack
33 Mile Radius
Google LSA
Reach homeowners before they search
MyHomeStory Pro
Angi
HomeAdvisor
Thumbtack
33 Mile Radius
Google LSA
Full territory intelligence view
MyHomeStory Pro
Angi
HomeAdvisor
Thumbtack
33 Mile Radius
Google LSA
AI-scored homeowner ranking
MyHomeStory Pro
Angi
HomeAdvisor
Thumbtack
33 Mile Radius
Google LSA
No annual contract required
MyHomeStory Pro
Angi
HomeAdvisor
Thumbtack
33 Mile Radius
Google LSA
No shared leads, no competitor race
MyHomeStory Pro
Angi Sold to 3-5
HomeAdvisor Sold to 3-5
Thumbtack Multiple pros
33 Mile Radius
Google LSA
Campaign ROI attribution
MyHomeStory Pro
Angi
HomeAdvisor
Thumbtack
33 Mile Radius
Google LSA
Avg. cost per lead
MyHomeStory Pro $1-$5
Angi $40-$60
HomeAdvisor $35-$60
Thumbtack $35-$50
33 Mile Radius $60-$150
Google LSA $45-$85
Est. cost per closed job (HVAC Industry Avg.)
MyHomeStory Pro $125-$366
Angi $250-$500
HomeAdvisor $250-$500
Thumbtack $150-$400
33 Mile Radius $200-$500
Google LSA $200-$300
What you’re buying
MyHomeStory Pro Intelligence on your whole territory
Angi A shot at a lead 4 others also got
HomeAdvisor A shot at a lead 4 others also got
Thumbtack A message from someone browsing
33 Mile Radius Capture of homeowners already searching
Google LSA Calls from people already shopping around
MyHomeStory Pro
One platform.
One monthly price.
Smarter growth.
Everything home service professionals need to target smarter and grow faster.
platform subscription
$399 /month
+ credits for outreach & exports
what’s Included
- Full territory intelligence: every homeowner in your service area, ranked and scored
- Lead scoring (1-10) with equipment signals
- Campaign builder (manual + automation)
- Vendor marketplace: direct mail, digital, and postcard outreach built in
- Performance analytics dashboard
- 50 free export credits per month
- API access & CRM integration
- Dedicated customer support team
credits, pay only for what you send
Data export $0.25-$0.50
Unused credits Roll over monthly
Digital outreach Credits vary
Save 10% with annual billing
Trust earned,
not claimed Trust earned, not claimed
For the past eight years, our platform has helped more than 500 moving companies reach the right homeowners at exactly the right moment through our legacy brand, USA Home Listings. The results speak for themselves. Now, we've expanded. We've deepened our data, sharpened our intelligence, and built a platform capable of serving every trade that touches a home.
MyHomeStory Pro is the next chapter: built for movers, HVAC companies, plumbers, electricians, and all other home service professionals who are ready to stop chasing leads and start winning the right jobs.
Their commitment and expertise have truly transformed my business. The mailer campaign they designed is nothing short of phenomenal, delivering outstanding results. I highly recommend giving them a try. You won’t be disappointed!”
– Scott Leffel - College Hunks Hauling Junk
Their commitment and expertise have truly transformed my business. The mailer campaign they designed is nothing short of phenomenal, delivering outstanding results. I highly recommend giving them a try. You won’t be disappointed!”
– Scott Leffel - College Hunks Hauling Junk
FAQs
How is MyHomeStory Pro different from Angi or HomeAdvisor?
Angi and HomeAdvisor sell leads. The same lead, to multiple contractors, at the same time. MyHomeStory Pro doesn’t sell leads at all. We give you a scored, ranked view of every homeowner in your territory, filtered to your trade and your ideal customer profile. You’re not racing four other contractors to a contact someone else generated. You’re reaching homeowners before they start searching, with intelligence that’s built around your specific business.
How do I know this will actually work?
That’s the most common thing we hear from contractors, and it’s completely fair. Every platform promises better leads. We’d rather show you the math. Before you commit to anything, we’ll walk you through exactly how many homeowners in your territory score at the top of our ranking model, what the outreach economics look like for your trade, and what contractors in similar markets have seen. If the numbers don’t make sense for your business, we’ll tell you that too.
What does $399 a month actually get me?
Your $399 monthly subscription gives you full access to the territory intelligence platform: a continuously updated, scored, and ranked view of every homeowner in your service area, filtered to your trade and business profile. It includes your campaign dashboard, performance tracking, direct mail outreach capability, and a monthly allotment of outreach credits. Each time you reach out to a homeowner through the platform, one credit is used. If you need more outreach volume in a given month, additional credits can be purchased directly from your dashboard. There are no hidden fees and no annual contract required.
Am I locked into a contract?
No. MyHomeStory Pro is month-to-month. You can cancel at any time without penalty. We built the platform this way deliberately, because a platform that wins when you win doesn’t need to trap you in a contract to keep your business.
How is the Lead Score calculated?
Every homeowner in your territory is scored using a combination of real property data and market signals, including home age, purchase history, home value, move-in recency, and neighborhood patterns. The score reflects how likely a homeowner is to need your specific service, at a meaningful job size, in the near term. The filters and scoring are then configured to your trade and ideal customer profile, so the ranked view you see is specific to your business, not a generic list.
Do I need a CRM or existing marketing setup to use this?
It helps, but it’s not required to get started. MyHomeStory Pro acts as your turnkey marketing partner. We handle the campaign execution so you don’t need a full marketing stack in place on day one. That said, contractors who already have a CRM will be able to integrate it to track the full pipeline from outreach to closed job. If you’re earlier in your marketing journey, our onboarding team will help you get set up.
Can I track which campaigns are actually driving jobs?
Yes, and this is one of the things that sets MyHomeStory Pro apart from every platform you’ve used before. You can see exactly which homeowners came from which campaign and connect that back to revenue. We close the attribution loop so you’re never guessing what’s working and what isn’t.
What trades does MyHomeStory Pro work for?
The platform is built for home service contractors broadly, currently with deep support for HVAC and plumbing, with additional verticals opening on a rolling basis. If you’re in a trade that isn’t listed yet, book a demo and we’ll tell you honestly where you fall on the roadmap.
Is my territory exclusive?
Not in the traditional sense, and that’s intentional. Traditional “exclusive territory” deals trap you in a contract and don’t actually mean what they sound like. Here’s what we do instead: your scored, filtered market view is built around your specific trade, geography, and ideal customer profile, so the homeowners surfaced in your dashboard are ranked for your business, not someone else’s. We never sell the same lead to multiple contractors. If you want to talk through how this plays out in a competitive market, that’s a great conversation to have during your demo.
What happens when I run out of credits?
Additional credits can be purchased at any time directly through your dashboard. There’s no interruption to your account and no pressure to buy in bulk. You control how much you spend on outreach, and you only pay for the contacts you actually use.
Put our intelligence to work for you. Book a demo.
Questions? We’re here to help
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