Our Data
MyHomeStory Pro brings property, homeowner, permit, equipment, market, and contact intelligence together in one place so you can find the homes worth targeting before you spend money trying to reach them.
- properties tracked nationwide
- 130M+
- states · 3,100+ counties
- 50
- signals monitored per property
- 200+
- monitoring for updates & new properties
- Daily
A homeowner record is more than a name and phone number.
Homeowner record
1032 State Blvd, Franklin, TN
- Year built
- 2005
- Years owned
- 12
- Est. value
- $684,000
- Equity
- ~61%
- HVAC permit
- None on record
- Roof permit
- 2019 · $14,200
- Listing status
- Off market
- Owner phone
- Verified · DNC-screened
1 credit unlocks the full record, owner contact included. Credits run $0.18–$0.50 and never expire.
A basic list tells you who lives at an address.
MyHomeStory Pro helps you understand why that home may be worth targeting in the first place.
Before you build a campaign, you can look at the property, the owner, what’s happened at the home, and the signals that matter to your trade. Then, when you choose to unlock the record, we enrich it with the available contact information you need to actually reach the homeowner.
What’s included in a homeowner record:
PROPERTY & VALUE
- Property type
- Year built
- Square footage
- Lot size
- Estimated market value
- Tax-assessed value
- Estimated equity
OWNERSHIP
- Owner name
- Owner-occupied status
- Purchase date
- Years owned
- Individual vs. investor ownership
MARKET & OCCUPANCY
- Listing status
- Newly listed or pending signals
- Days on market
- Vacancy indicators
- ZIP, city, and county information
PERMIT HISTORY
- HVAC permits
- Roof permits
- Water heater permits
- Pool permits
- Solar, battery, & EV permits
- Permit dates & counts
- Recorded job values
CONTACT INFO
- Phone number
- Textable status
- Mailing address
- Outreach availability
*Data availability varies by property, county, and source. Not every record will contain every field.
Don’t market to every house. Market to the right ones.
Your service area might contain 500,000 homes. That doesn’t mean all 500,000 belong in your next campaign.
MyHomeStory Pro lets you build an audience around the characteristics that actually matter to your business, such as:
An HVAC company might care about older homes with no recent HVAC permit.
A roofer might look for homes with an aging roof and strong homeowner equity.
A landscaper may care more about property type, lot size, home value, and neighborhood.
You decide what your ideal customer looks like. Then you only spend credits on the homeowners you actually want to reach.
Where does the data come from?
Public Property Records
We source property information from county and municipal records across the country, including:
- County assessor records
- Deed and sale records
- Tax records
- Building and permit filings
These sources help establish facts like ownership, sale history, tax assessments, permits, and property characteristics.
National Data Providers
We also work with leading national data providers to add broader property, market, occupancy, and homeowner signals that help fill out the picture.
Contact Enrichment
Once you unlock a homeowner, contact information is enriched through third-party data sources so the record can be used for outreach. Available contact data is verified and screened against Do-Not-Call registries.
Recorded vs. Modeled
Sale dates, permit history, and tax assessments come straight from public filings. Estimated value, equity, and household income are modeled, and marked “Est.” or “~” in the platform so you always know which is which.
Recorded data gives you the facts. Modeled data gives you additional context. Together, they help you make a better targeting decision.
Better data. Better targeting. More growth.
The point of MyHomeStory Pro isn’t to give you more information to look at.
It’s to help you make smarter decisions about who gets your marketing dollars.
Find the right homes. Understand why they fit. Unlock the homeowners you want. Then turn that audience into direct mail, email, digital advertising, calls, follow-up, and campaigns that keep your company in front of them.
That’s the difference between having data and having homeowner intelligence.
